There are a lot of places you can go for lashes and brows. So what actually makes someone come back? It’s not just the result—although that matters. It’s the entire experience around it. When you look at what clients consistently say after their appointments, a few things come up over and over again. It Starts With Feeling Comfortable For a lot of people, especially first-time clients, there’s a level of hesitation. You’re trusting someone to work on your face. You’re not alw

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