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Why Your Lash Appointment Is About More Than Looking Good
Why Your Lash Appointment Is About More Than Looking Good
Carol Kaufmann
Aug 103 min read


Beauty Burnout Is Real: Why Self-Care Doesn't Have to Be Complicated
Beauty Burnout Is Real: Why Self-Care Doesn't Have to Be Complicated
Carol Kaufmann
Aug 33 min read


Not Happy With Your Lash Results? Here's What You Should Know
Not Happy With Your Lash Results? Here's What You Should Know
Carol Kaufmann
Jul 272 min read


Summer Sun, Healthy Eyes: Protecting Your Lashes During UV Season
Summer Sun, Healthy Eyes: Protecting Your Lashes During UV Season
Carol Kaufmann
Jul 202 min read


The Real ROI of Beauty Services: Time Saved Every Morning
The Real ROI of Beauty Services: Time Saved Every Morning
Carol Kaufmann
Jul 132 min read


Why Washing Your Lashes Matters More Than You Think
When people think about lash maintenance, they usually think about fills. But one of the most important things you can do for your lashes actually happens at home—and it only takes a few minutes. Washing your lashes regularly can make a significant difference in how they look, how they feel, and how well they last between appointments. If you're investing in your lashes, proper cleansing should be part of your routine. Your Lashes Collect More Than You Realize Throughout the
Carol Kaufmann
Jul 63 min read


When the Best Compliment Isn't About Your Lashes
When the Best Compliment Isn't About Your Lashes
Carol Kaufmann
Jun 292 min read


The Best Summer Lash Styles for Vacations, Weddings & Everyday Life
The Best Summer Lash Styles for Vacations, Weddings & Everyday Life
Carol Kaufmann
Jun 223 min read


More Than Lashes: Being Part of a Bride's Special Day
More Than Lashes: Being Part of a Bride's Special Day
Carol Kaufmann
Jun 152 min read


Men's Brow Grooming: The Small Detail That Makes a Big Difference
Men's Brow Grooming: The Small Detail That Makes a Big Difference
Carol Kaufmann
Jun 82 min read


Why Summer Is the Best Time to Simplify Your Beauty Routine
Why Summer Is the Best Time to Simplify Your Beauty Routine
Carol Kaufmann
Jun 12 min read


Why Reviews, Tags & Shares Matter More Than You Think
Why Reviews, Tags & Shares Matter More Than You Think
Carol Kaufmann
May 252 min read


Lash Maintenance Matters More Than People Think
Lash Maintenance Matters More Than People Think
Carol Kaufmann
May 183 min read


Why Low-Maintenance Beauty Matters More in the Summer
Why Low-Maintenance Beauty Matters More in the Summer
Carol Kaufmann
May 112 min read


Why Supporting Small Business Actually Matters (More Than People Realize)
Why Supporting Small Business Actually Matters (More Than People Realize)
Carol Kaufmann
May 42 min read


What Makes a Lash Appointment Worth Coming Back To?
There are a lot of places you can go for lashes and brows. So what actually makes someone come back? It’s not just the result—although that matters. It’s the entire experience around it. When you look at what clients consistently say after their appointments, a few things come up over and over again. It Starts With Feeling Comfortable For a lot of people, especially first-time clients, there’s a level of hesitation. You’re trusting someone to work on your face. You’re not alw
Carol Kaufmann
Apr 272 min read


Natural vs. Noticeable: How to Choose the Right Lash Look for Your Lifestyle
Natural vs. Noticeable: How to Choose the Right Lash Look for Your Lifestyle
Carol Kaufmann
Apr 203 min read


Lash Appointments as a Reset: The Mental Benefits No One Talks About
Lash Appointments as a Reset: The Mental Benefits No One Talks About
Carol Kaufmann
Apr 132 min read


What Moms Actually Want: The Case for Gifting Time, Not Things
What Moms Actually Want: The Case for Gifting Time, Not Things
Carol Kaufmann
Apr 62 min read


Why Your Beauty Routine Should Feel Easier in Spring
Why Your Beauty Routine Should Feel Easier in Spring
Carol Kaufmann
Mar 302 min read

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