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Why Summer Is the Best Time to Simplify Your Beauty Routine
Why Summer Is the Best Time to Simplify Your Beauty Routine
Carol Kaufmann
Jun 12 min read


Why Reviews, Tags & Shares Matter More Than You Think
Why Reviews, Tags & Shares Matter More Than You Think
Carol Kaufmann
May 252 min read


Lash Maintenance Matters More Than People Think
Lash Maintenance Matters More Than People Think
Carol Kaufmann
May 183 min read


Why Low-Maintenance Beauty Matters More in the Summer
Why Low-Maintenance Beauty Matters More in the Summer
Carol Kaufmann
May 112 min read


Why Supporting Small Business Actually Matters (More Than People Realize)
Why Supporting Small Business Actually Matters (More Than People Realize)
Carol Kaufmann
May 42 min read


What Makes a Lash Appointment Worth Coming Back To?
There are a lot of places you can go for lashes and brows. So what actually makes someone come back? It’s not just the result—although that matters. It’s the entire experience around it. When you look at what clients consistently say after their appointments, a few things come up over and over again. It Starts With Feeling Comfortable For a lot of people, especially first-time clients, there’s a level of hesitation. You’re trusting someone to work on your face. You’re not alw
Carol Kaufmann
Apr 272 min read


Natural vs. Noticeable: How to Choose the Right Lash Look for Your Lifestyle
Natural vs. Noticeable: How to Choose the Right Lash Look for Your Lifestyle
Carol Kaufmann
Apr 203 min read


Lash Appointments as a Reset: The Mental Benefits No One Talks About
Lash Appointments as a Reset: The Mental Benefits No One Talks About
Carol Kaufmann
Apr 132 min read


What Moms Actually Want: The Case for Gifting Time, Not Things
What Moms Actually Want: The Case for Gifting Time, Not Things
Carol Kaufmann
Apr 62 min read


Why Your Beauty Routine Should Feel Easier in Spring
Why Your Beauty Routine Should Feel Easier in Spring
Carol Kaufmann
Mar 302 min read

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